If a web designer is building a new website for you, you probably experienced the following issue: Some changes had been made by your developer on the site, but when you load the website you can't see the changes. Due to this, co-working and co-ordination can be exhausting and sluggish. If you visit other public pages you normally don't notice this problem, because as a visitor you don't know that any changes, like a new logo, have been made on another company's website. You will see the changes when the cache "is full" and old saved data will be replaced by new ones. But if its your own website, you might wonder why changes are not visible yet. And in the development process, you want to be up to date with the current state of course. As a website user, you should clear your browser cache regularly.